In today’s digital world, local SEO is crucial in helping businesses reach potential customers in their area. A staggering 9 out of 10 search engine users look for local businesses online, and nearly 5 out of 10 Google searches focus on finding local information. If your business isn’t ranking well in local search results, you could miss out on valuable clients and opportunities. Local Search Engine Optimization, or Local SEO, is a strategy that improves your rural small business’s online visibility by optimizing your content, social profiles, links, and citations for local search.

As a local rural business, utilizing local SEO techniques is essential for increasing your chances of survival in a competitive market. In this post, I will explain what local SEO is and how it works and provide tips and tricks to help you optimize your rural small business website for local search.